Rethink is a boutique, football-centric, sports and culture consultancy based in the San Francisco Bay Area, California. Our clients include professional football clubs, leagues, national federations and investment groups from across the Americas and the United Kingdom.

We have a diverse portfolio of consulting experiences and believe strongly in the importance of building lasting, sustainable relationships. Our approach is highly collaborative, designed to build organizational capabilities, increase coherence and improve performance, from visioning through to execution.

Rethink is well connected within the football industry and can draw upon a global network of contacts and partners to develop bespoke solutions that deliver real and lasting value.